Agent Packages Update: Effective 1 November 2024
Why are PropertyGuru and iProperty updating the agent packages? To ensure we continue to add value to our agent partners, periodical reviews of our agent packages are necessary to ensure that they continue to serve your business needs in all market conditions. Will there be further price revisions in the future? If so, how often? As part […]
By Nicole
• 3 weeks ago To ensure we continue to add value to our agent partners, periodical reviews of our agent packages are necessary to ensure that they continue to serve your business needs in all market conditions.
Will there be further price revisions in the future? If so, how often?As part of our commitment to offer agent partners greater value and returns, as well as continue to evolve our platform to meet the ever-changing market sentiment and consumer demand, we regularly review our pricing structure.
As a result of our most recent review, updated all-access packages will be effective 1 November 2024.
PropertyGuru and iProperty are from the same parent company, PropertyGuru Group. Is PropertyGuru Group monopolizing the market since both brands are Malaysia’s leading property platforms?Annual or routine price revisions and/updates are a common practice in all industries, to be aligned with inflation. Therefore, PropertyGuru Group is not monopolizing the market with our periodic price revisions and/or updates.
What are the new packages to be introduced for PropertyGuru and iProperty?Please refer to our PropertyGuru and iProperty Agent Subscription pages for more details on the packages and entitlements: PropertyGuru Agent Offerings
When will the updated agent packages, prices and entitlements take effect?The new All-Access Agent Packages on both PropertyGuru and iProperty will take effect on 1 November 2024, 00:00hrs.
What are the differences between the old packages and the new?Our new All-Access Packages have been reviewed and carefully curated to cater to agents at all stages of their real estate career and offer a wider reach to audiences across both platforms. You will see differences between the old and new packages such as the access to PropertyGuru/iProperty platform, package entitlements, components and introduction of new tools that empower you to succeed.
What are the differences between the PropertyGuru (Core, Pro, Max) and iProperty (iCore, iPro, iMax) packages to the Plus All-Access packages (Lite+, Duo+, Max+)?The PropertyGuru and iProperty Plus (+) packages offer better value in terms of discretionary entitlements, platform tools and features access compared to the PropertyGuru and iProperty packages. You may reach out to your account manager to learn more about our packages.
Why do I need dual platform access?We strongly believe agents need dual platform access to effectively reach both mass-market and premium property seekers, allowing you to maximize lead opportunities across diverse demographics. By leveraging PropertyGuru's appeal to everyday buyers and iProperty's focus on affluent, luxury, and commercial clients, agents now will be able to cover the extensive spectrum of property segments and strategize your business strategies more efficiently. This access also enables you to utilize platform-specific tools and insights, driving success in both volume-driven and high-margin transactions.
I only want to use PropertyGuru/iProperty alone, can I opt out of the access to PropertyGuru/ iProperty and discount the price off my package?Our updated all-access packages come with access to both PropertyGuru and iProperty platforms, we are not able to remove it from your package nor discount the price off any of the packages. The access to PropertyGuru/iProperty that is provided enables you to list on both PropertyGuru and iProperty to maximize your listing reach and lead generation efforts.
What are the differences between PropertyGuru and iProperty?Each site is distinct in terms of its consumer traffic and preference, and it cannot be an apple-to-apple comparison between both brands.
-
- Distinct Consumer Audiences:
-
- PropertyGuru: Caters to everyday property seekers like renters, first-time homebuyers, and value-conscious investors.
- iProperty: Attracts a more premium group of clients, including premium property seekers, experienced investors, and businesses looking for commercial properties.
-
- Specialized Focus for Agents:
-
- PropertyGuru: Focuses on value -friendly residential properties for rent and sale and mass-market appeal.
- iProperty: Emphasizes luxury, higher-end residential, and commercial real estate for rent and sale.
-
- Broader Market Coverage:
-
- Together, both platforms ensure coverage across all market segments, allowing you to reach both budget-conscious and premium property seekers.
Consider the type of properties you usually deal with, the location of your listings, and the audience you want to target. Based on these factors, choose the package that best aligns with your business needs. We recommend consulting with your account manager, who can guide you on the most suitable platform and package for maximizing your success.
Are there any changes to credit prices?Yes, you will now get to enjoy exclusive savings on Ad Credits (PropertyGuru) and Featured Credits (iProperty) based on your package tier. Plus, there are also volume credit purchase perks, the more credits you buy, the bigger your savings! Please refer to the All-Access Packages launch article on your exclusive credit savings. For more details on the updated all-access agent packages, visit our PropertyGuru and iProperty Agent Subscription pages.
-
- Please note that prices of credits purchase on Apple App iOS may differ from the displayed prices above.
- Contact our Account Managers for the latest promotions and credit bundles available.
Yes, all existing and new all-access package holders will be entitled to the tiered credit savings effective 1 November 2024.
With the new packages will I, the property agent, be getting more ROI/leads?Enquiries/Lead are subject to various factors namely locations, quality of the listing descriptions, photos, demand & supply and market conditions. Based on our latest analysis and independent data sources, PropertyGuru and iProperty remain as Malaysia’s preferred and leading online property platforms for property seekers.
As a Group, we have been investing in developing property seeker centric data and content to drive more property seekers to our platforms. At the same time, we also invest and are committed in developing tools, products and features that would help lead our agent customers to success.Please connect with your Account Manager to find out how you can use data and insights tools to help you understand your leads better, and how you can maximize your listing exposure and reach to property seekers that are relevant to you and your listing(s).
