A Guide to Enhancing Visibility and Engagement

Value-Add Tools

To move in tandem with changes in the market and your business needs, we offer a range of value-add tools that help you maximise your reach towards your target audience and gain an additional competitive edge.

You have access to these tools at any time of your subscription with us.

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Matching property listings to the right listing tiers on PropertyGuru or iProperty involves firstly understanding how property seekers typically interact with our platforms in their searching journey. Both PropertyGuru and iProperty assists property seekers with systematic tools to enhance their experiences. Here’s how:

1. Initial Search :
Property seekers start by entering the location or property type they are interested in. Our platforms would then display a range of listings based on their specified criterias.
2. Filtration :
Property seekers can refine their search by applying filters such as property type, price range, and size. This helps them narrow down the listings.
3. Sorting :
They can then sort the listings based on parameters such as price and size. This further helps them orient their options that are meaningful to them.

In order to boost your chances at visibility, you should always consider an upgrade of your listings to Turbo. But how to match the inventory you have in hand to the right tiers ?

Not all listings are created equal. The best way you can start off is by grading your listings. Say you have 20 listings in hand, not all listings would need the highest tier upgrade, or for some, an upgrade at all.

Identify criterias that matches your property to a listing grade. The below chart would provide some basic principles you can use to grade your listing.

Amplify your Prominence and credibility in a crowded market.

In high demand areas such as KLCC or Subang Jaya, competition is fierce. Malaysia’s property market isn’t exclusive and will often find similar listings by different property agents. In such cases, agents can leverage tools such as:

1. Visibility boosters :

Listings upgrade to appear at the top of search results.

2. Accurate market justifiers :

Using market information tools for real-time insights such as Market Insights or report tools to display real-time and credible listing information.

By optimising advertising tools and ensuring listings contain accurate information, agents can enhance their listings appeal. Following these strategies can help you stand out and attract the right audience – easing successful transactions or grab that all-important lead. For additional insights, agents are encouraged to explore the full range of tools and features offered by PropertyGuru.

Stay updated with more tips, tricks and insightful information like this by watching this space, or by keeping an eye out for our complimentary physical/online workshops conducted by us monthly. These events are designed with you in mind, to help you become a prominent, efficient and trusted real estate agent.

The above content is brought to you by Partner360, we hope you find it useful in your day-to-day work.

At PropertyGuru, we’ll see you home.