When & Where To Focus Your Listing In February 2021
As Malaysia continues to see a spike in COVID-19 cases, the government has extended the current period of MCO to 18 February, placing tight restrictions on public activities. During this challenging time, we extend our well-wishes to all Agent Partners and we hope you’re keeping safe.
Despite the ongoing pandemic, we still see strong purchase intent by property seekers with over 8 million monthly average visits on PropertyGuru.com.my from October to December last year.
Better yet, statistics from SimilarWeb showed Malaysians spending the most time on our site compared to any other property website in December 2020 (Average Time Spent on PropertyGuru.com.my: 00:04:20).
Most importantly, this means more views, more leads and higher closings for YOU!
Read more here 
Now that we have established significant increase in traffic on our platform, let’s look at when property seekers are most actively searching and Top 10 hotspots in the past month.
Here’s a summary for this month’s edition:
When to Focus Your Listing
From 3rd January to 1st February 2021, we noticed property search activities are evenly distributed over the weekdays, peaking on Sundays and Mondays with Sundays having the highest search volumes.
Next, we examine what time of the day property seekers are most actively browsing property listings.
Looking at below chart, you’ll notice 8pm – 11pm is the most popular time of the day among property seekers followed by 4pm – 7pm.
Where to Focus Your Listing
Here are the Top 10 Most Popular Areas searched by property seekers from 3rd January to 1st February 2021.
Shah Alam, Johor Bahru and Damansara holds strong demand being the Top 3 highest searched areas, followed by Iskandar Puteri and Subang Jaya.
As for Penang and Johor regions, we see Johor Bahru, Iskandar Puteri and Timor Laut (Island) among the list of Top 10 Most Popular Areas – which translates to positive property purchase intent within these regions.
We hope you enjoyed this month’s edition! Let’s all stay safe and well as we look forward to better days ahead!
Being a better partner for you,
PropertyGuru Team
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